This Is What The World Needs

This is what the world needs 

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For 37 years it’s been up there on the flat roof of Mark Gubin’s building in the flight path of Mitchell International Airport. A sign painted in letters 6 feet tall tells people arriving here by air: “WELCOME TO CLEVELAND.”

“There’s not a real purpose for having this here except madness, which I tend to be pretty good at,” Gubin said

Above that the roof, he was having lunch one day in 1978 with a woman who worked as his assistant. Taking note of all the low-flying planes, she said it would be nice to make a sign welcoming everyone to Milwaukee. “You know what would even be better?” Gubin said.

The next thing you know, he’s out there on the black roof with a roller and white paint creating the sign that would bring more notoriety than anything else in his long career. A story about his confusing message ran in thousands of newspapers and magazines, on national TV news, “The Tonight Show,” Paul Harvey, all over.

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