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The Truth About Leadership - Part 3
Credibility is the Foundation of Leadership
Credibility is NOT the foundation of Leadership, this is a lie. The lie is supported further by the supposition that “You have to believe in yourself” to be a leader. (page 15). In looking at the definition of leadership, “Guiding Intent with Integrity”, there is no need for belief. It is a scientific formula. As you learn to guide people, depending on your intent and integrity, they will either follow you or they won’t. And eventually you will understand when people will following you or won’t. Either you won’t have the right guidance, won’t have the right intent, or won’t have the right integrity based on what they are looking for.
No, credibility is not the foundation of leadership; it is a part of leadership, but not the foundation. Another name for credibility is integrity. And as the definition suggests, leadership cannot stand on integrity alone. It requires providing guidance towards a goal. And it requires a reason for providing that guidance - intent. Without these three points, leadership does not exist.
Mind you, you can misguide people on purpose for their own good. Or you can guide them toward decisions that they would otherwise not make and still thank you for your help. While your intentions mislead them, because you wanted someone to take their place, they may still feel you have integrity. Guiding, Intent and Integrity are both positive and negative terms. The skill of their use depends on how well they are mastered, as the historical French Courts attest to.
Page 16 supports this conclusion that credibility cannot be the foundation of leadership, as they point out, “It turns out that the believability of the leader determines whether people will give more other time, talent, energy, experience, intelligence, creativity, and support.” The observation from an outside observer’s perspective is that time and attention increase as follower’s belief in the leader increases. They have completely forgotten that the followers and the leaders have to have a common goal in mind. For example a foot ball coach cannot conduct an orchestra using football training programs. Nor can a conductor lead a football team. The guidance would be all wrong. The intent may be positive and the integrity may be positive, but nothing good will be achieved.
On Page 17, the book does a bate and switch from Integrity to Intentions to demonstrate how Credibility is important by listing characteristics of leaders people hold most dear: Honesty, forward thinking, inspiring, competent, intelligent, broad minded, dependable, supportive, fair minded, straight forward, determined, ambitious, courageous, caring, loyal, imaginative, mature, self controlled, and independent. The problem with this switch is that their understanding of Integrity and Intentions are completely wrong.
These characteristics are about intentions. And while most people will categorize intentions as an onion, that would be incorrect as well. Intentions are like strands of wave stretching, ballooning rising and falling in a lava lamp. No one intention is at the top or bottom, left or right. Some times they are layered and shift. They are forever mixing and matching as the moment requires.
On Page 19, the assumption is made, that “Before anyone is going to be willing to follow you, you have to be honest, forward thinking, inspiring and competent”. This seems simple enough, until you look at the couple who asked the waitress for her opinion about how to prepare a steak. What was their intention about asking that question? Do they really want to know? Or are they seeing how competent she is? Who is really leading who at that moment? The goal may be to get the best steak possible – forward thinking – but whose route will be there the fastest and produce the desired results. Does the garbage man have to be inspiring to give directions to the local CVS Pharmacy? And what about yourself, do you have to be competent to know that the method you’re using needs to change in order to achieve the results you want?
Page 22 identifies that this idea that credibility is the foundation of leadership comes from marketing and communication. In general people reviewing news determine its believability based on the source of the communication. So, referring back to the definition of leadership, we can ask: “Is the article believable because of the information (guidance) provided?”, “What is the intent of the author?”, and “What is the integrity of the author?”
Page 25 uses credibility incorrectly again to look at the question of referrals. “When people say their immediate manager exhibits credibility, they are significantly more likely to tell others they are part of the organization”. “Ultimate Question” (2011) by Fred Reichheld, ISBN 978-4-1-4221-7335-0, examines the question, “Would you refer this [Individual, Product, or Service] on a scale of 0 to 10? Why or Why Not?” Why do people become attached to a product or service? Is it because of Leadership? Or is it that the product or service is filling a need? Or in other words, the guidance provided, the intent it’s presented with, and the integrity it has fills the needs of the followers, so much so that they are willing to refer it to their friends who may benefit from this guidance as well.
On Page 26, an MBA student, James Stout, “realized that leadership was a reciprocal relationship”. When was providing guidance towards a goal not a reciprocal relationship? Those seeking guidance have to ask you. And those providing guidance have to give it. If those two groups of people don’t meet then leadership doesn’t exist. Nor is the relationship reciprocal.
Page 27 offers a major misunderstanding of leadership, “Leadership means being absolutely honest and helping others to do as I do, not simply to do what I say.” WRONG! Guiding, Intent with Integrity says nothing about that at all. At no time does anyone ever have to be honest about why they are seeking or providing guidance. In fact every single sale is based on the premise, “The Buyer Beware!” Don’t buy into this stupidity.